طراحی زنجیره تأمین معکوس در صنعت مد سریع برای مدیریت ارتباط با مشتری با استفاده از داده‌کاوی و مدل‌سازی ریاضی

This is an article examining supply chain management and customer relations in the fast fashion industry. It argues that because fast fashion is defined by short product life cycles, unpredictable demand, and the need for rapid response, effective customer relationship management is especially important. The article proposes integrating customer relationship management policies with reverse supply chain design in order to reduce costs and increase customer satisfaction. It situates this work within a broader context of growing competition in the global clothing industry, which makes flexible, well-structured supply chains increasingly critical.