A Review of Book Marketing in Iran and the World with Emphasis on Children's Book Marketing

This is an essay or article on marketing in contemporary business literature. It defines marketing as all efforts an economic entrepreneur undertakes to design, produce, distribute, and sell goods and services to end consumers while satisfying them. The text notes that today, alongside traditional goods and natural products, cultural goods and services hold special economic value. Publishers, as producers of books, one of the most important cultural items, need to use marketing methods. The piece describes marketing as following two general systems: product-oriented and market-oriented approaches, though the source text is incomplete.